It’s September 1, 2018, and although I love just about every improvement Google has made from their old AdWords UI, I have to admit that I struggled to find where, and how to enable auto-tagging in the all-new Google Ads interface. It’s not under the ‘wheel’ anymore!
Follow These Steps to Enable Auto-Tagging in the New Google Ads Interface
- Sign in to you Google account and go to https://ads.google.com/
- Choose “All campaigns” on the top left hand side
- Select “Settings” on the bottom left side of the menu
- Select the “Account Settings” tab from the two choices that are at the top of the page
- Click in the “Auto-tagging” row or on the drop-down arrow to expand the Auto-tagging options
- Check “Tag the URL that people click through from my ad,” and Save
Why Auto-tag in Google Ads?
Enabling auto-tagging in Google Ads acts as a connector between Ads and Analytics, allowing Ads data to be automatically imported to Analytics. By marrying your Google Ads data with information that Analytics provides about what your users do after they click on your ads, you can learn about the behaviors of your Ad clickers and use that information to make adjustments on your landing pages and in your ad copy itself.
When you enable auto-tagging in Ads, Google passes a parameter called gclid to your destination URL. gclid stands for “Google Click ID”, and each unique ID is generated anytime an ad is clicked on, assiming auto-tagging is enabled. It’s main purpose is to carry information between the 2 Google programs.
Benefits of Auto-Tagging Over Manual Tagging
The biggest advantage of using auto-tagging over manual tagging in Google Ads is that you can “fix it and forget it.” Additionally, there are some dimensions that don’t show data if you’re manually tagging. They include:
- final url in Google Ads
- query match type (tells how your target keyword was matched to the search query)
- ad format: text, display, or video
Google reminds us that reporting features being rolled out in the future will only be available with auto-tagging — one more reason to auto-tag routinely.
Not Sure if You’re Manually Tagging or Auto-Tagging Now?
Open the Campaigns tab in your Ads account, choose the Dimensions tab, then select Final URL from the View menu.
If the final URL contains any of these parameters, you’re still using manual tagging:
- utm_source, utm_medium, utm_campaign, utm_term