Clear Lake Marketing Solutions invites Marin County business owners and entrepreneurs to their Fall 2018 digital marketing classes. These marketing seminars are sponsored by the Marin SBDC and will occur in Mill Valley, CA and San Anselmo, CA. Small business owners are invited to learn how to leverage the power of Google search, local SEO, and AdWords to stimulate traffic to their websites and foot traffic to their shops and businesses.

Why Marin County Business Owners Should Attend Marketing Classes

Marketing classes, marketing workshops, and marketing seminars are especially helpful to Marin County small business owners. Very few local businesses understand the rules of local SEO, yet SMBs in areas like Mill Valley, Corte Madera, San Anselmo and Novato thrive on local traffic and need to appear in Google’s 3-pack. Unfortunately, most busy entrepreneurs don’t have time to take a full college class, so going to a few marketing seminars or workshops is a way to acquire the skills they need without the time-sink of a college class.


Get Recognized Using Google My Business and AdWords

September 25, 2018, from 1-2:30 pm in Mill Valley, CA.  Register

November 1, 2018, from 6:30-8:00 pm in San Anselmo, CA

Topic: How to set-up and optimize your company’s Google My Business listing to show up in Google’s local 3-pack and leverage AdWords’ geo-targeting feature to create low-cost high-ROI advertising campaigns.

This marketing class will teach:

  1. how to set-up, optimize, and verify a Google Business listing
  2. why businesses should geo-tag images for better search results
  3. the importance of cleaning up inconsistencies in directory listings
  4. ways to create an inexpensive and highly targeted Google Ad campaign

 


SEO Strategies to Get Noticed Online

November 6, 2018, from 1-2:30 pm in Mill Valley, CA. Register

November 15, 2018, from 6:30-8:00 pm in San Anselmo, CA

This marketing seminar will explain basic to intermediate principles of SEO so that business owners can use this knowledge to transform their websites into lead-generating machines.

Attendees will take away:

  1. strategies to get their websites ranking with both on-page and off-page tactics
  2. free tools that deliver the best keyword research and tracking
  3. low-cost ways to build landing pages that attract leads
  4. a peek at what’s most likely to be included in Google’s next algorithmic shift

 


About Marin SBDC Marketing Classes

The Marin SBDC is led by Miriam Hope Karell, whose mission is to provide free support resources to Marin County business owners that help their businesses grow at their desired rate. These marketing classes led by Ann Grace of Clear Lake Marketing are part of a broader effort on behalf of the Marin SBDC to bring low-cost seminars and business training to Marin County entrepreneurs. Funded in part through a cooperative agreement with the U.S. Small Business Administration, the Marin SBDC has helped hundreds of Marin County businesses find the resources and tools necessary to grow. The companies they serve range from small, one-person operations to ‘larger’ SMBs across a wide variety of industries including food & beverage, technology, home and consumer products, counseling services, fitness facilities, tour companies, photography studios, and more.

Additional Business Classes Offered by the Marin SBDC

Marketing makes up only a sliver of the business teaching and support offered by the Marin SBDC. Other seminar topics slated for Fall 2018 include business planning, finance, legal, e-commerce, crowdfunding, sales strategies, marketing through storytelling, and more. Please visit the Marin SBDC calendar for more information.

Local Marketing Services Offered by Clear Lake Marketing

Clear Lake Marketing Solutions offers several marketing packages aimed at helping businesses get found locally. We can also help you set up your Google My Business listing.