Website Owner Verification
If you want to take advantage of Google's powerful (they're free, too!) webmaster tools, you will first need to verify ownership of your website. Verification with Google can affect how Google crawls your site. It also makes it easier to do important things like:
– access your Webmaster tools account
– set a specific geographic region your website targets
– remove site pages from search results
– notify Google when you update your site
Includes | Does Not Include | Notes
Does Not Include setting up your Google Analytics account, which must be done first, before your site is verified.
What’s involved: There are several methods for verifying ownership of your website. The easiest and quickest is to download a file that Google provides and upload it to the root directory of your website.