Led by senior marketing consultant Ann Grace, MBA, Clear Lake Marketing Solutions helps small business owners grow their sales and reduce their marketing costs.
Let’s grow your business together.
About Clear Lake Marketing
What We Do
We’re a strategic and hands-on marketing consultant that helps small businesses like yours develop and execute sound marketing plans. We also provide the content creation, website design, email campaigns, lead capture and lead generation, press releases, search engine optimization (SEO), social media marketing, and advertising necessary to support your marketing and earnings goals. We take a “strategy-first” approach that is tied to your corporate goals, and focus on measurable results.
Who We Are
Clear Lake Marketing was founded by Ann Grace, MBA, a veteran marketing consultant with over 30 years experience. We’re part of the Duct Tape Marketing Consultant network and bring together the expertise of over 100 talented marketing consultants across the United States who are trained in the Duct Tape Marketing System. Duct Tape consultants undergo a rigorous certification process and continued training to keep up with the rapidly changing landscape of digital marketing.
About Our Name
Our agency’s name derives from the fact that marketing success today — like a clear lake — requires a balanced eco-system of healthy, inter-dependent parts. No one individual component in your marketing plan can thrive without the others. Instead, all parts contribute to one crystal clear, synergistic whole.
The most successful marketing plans tap the entire marketing eco-system: outbound, inbound, and paid, and leverage multiple marketing channels to cross-pollinate results.
We help small businesses get found on Google, source leads, influence prospects, grow sales, retain customers, and get referrals
About Ann Grace, MBA
“As we approach 2020, marketing is changing so quickly that if you don’t understand the system, your competitors who do will eat your lunch.”
Education & Early Career
After graduating from Columbia Business School, I spent the early part of my career working in healthcare marketing at a time the industry was experiencing unprecedented change, first for Pfizer and later for the quickest growing HMO in New York City, Oxford Health Plans. These two experiences were polar opposites: Pfizer had established marketing systems in place but lacked innovation and flexibility in a rapidly changing environment. Oxford matched its wild-west entrepreneurial spirit with the pace of the business environment but moved so fast, there was barely time to breathe, let alone solidify any kind of marketing system. Neither of these polar opposites was sustainable.
About Clear Lake’s Marketing Formula
With innovative marketing technologies being introduced every day and the power shift between digital marketing channels happening so quickly, marketers need four things:
1) a stable, proven marketing system rooted in strategy and based on sound marketing principles
2) command of modern marketing technologies and tools
3) the ability to adjust tactics quickly based on measurable results
4) a deep understanding of how Google works
Although I’ve since served businesses in a wide variety of industries including consulting, tech startups, media, software, manufacturing and wholesale distribution, these four marketing success factors remain the same.
Why We Use the Duct Tape Marketing System
I’ve had people ask me, “with an MBA in marketing from Columbia University, why do you follow the Duct Tape system so closely? Certainly, it can’t come close to the marketing training you received at an Ivy League institution.”
Duct Tape Marketing surpasses what I learned in Business School. By a landslide.
True, Columbia gave me the foundation for understanding business and marketing as a whole. By working together, you can leverage my MBA to benefit the overall health of your company. There’s no extra charge for that. But the Duct Tape system is far more applicable in today’s dynamic marketing environment. It rocks.
Marketing in “The Old Days”
Before the Internet, marketing was heavily influenced by Madison Avenue advertising agencies. The work of small business marketing consultants was obscure, like Dorothy’s discovery. In the old days, marketing was based on a system known as The Four P’s.
Then, with the rise of the Internet, everything changed. Marketing consultants turned to tactics like keyword stuffing and black-hat back-link strategies to boost page rank and domain authority. Marketing consultants found that playing games with Google was short-lived.
Google’s algorithms — and as a result, strategies used by marketing consultants — continue to change at a rapid pace. Small business owners struggle to keep up.
Marketing in 2018
“Toto, We’re Not In Kansas Anymore”
Today, marketing consulting is a far cry from “smoke and mirrors.” Duct Tape Marketing is a known, proven system — one that is executed formulaically and connects all marketing and social channels together with consistent, clear messaging.
Ask how our proven formula can drive your growth!
Why Use a Small Business Marketing Consultant?
Hiring in-house talent with our breadth of capabilities will cost you upwards of $200,000. Instead, outsource your marketing needs with an experienced marketing consultant, without unnecessary overhead.
$16,600/mo = $200,000/year
|Salary, mid-level Marketing Manager||$80,000|
|Salary, part-time Graphic Designer||$32,000|
|Salary, mid-level Web Developer||$34,000|
|Salary, part-time Social Media Analyst||$32,000|
|Overhead, Taxes, Benefits, Phone, IT support||$24,000|
Outsource to Clear Lake
$2,000/mo = $24,000/year*
|✓ Team of Marketing Consultants|
|✓ Built-In Graphics Capabilities|
|✓ Expert Web Design & Landing Pages|
|✓ Social Media and Blogging|
|✓ No Overhead, No Payroll|
|✓ = 86% Savings – * based on our Jumpstart Pricing|